Former Promotion and Introduction Regulation

CMA Decision No. 3/Chairman of 2017 · UAE Federal

Official title
Chairman of the Authority’s Board of Directors’ Resolution No. (03/Chairman) of 2017 Concerning the Organization of Promotion and Introduction
Arabic title
قرار رئيس مجلس إدارة الهيئة رقم (03/ر.م) لسنة 2017 بشأن تنظيم الترويج والتعريف
Instrument
CMA Decision No. 3/Chairman of 2017
Issued by
Chairman of the CMA Board
Jurisdiction
UAE Federal
Dates
issued 10 January 2017
Status
superseded
Topics
Investment funds · Capital markets · Licensing
Official source
legislation.uaecma.gov.ae · official text (PDF)
Full text
English official text — 21 articles, 5,776 words, from the official text
Verified
31 October 2026
Print

Chairman decision organising the promotion and introduction of financial products, now listed by the CMA among superseded regulations.

Summary

Decision No. 3/R.M of 2017 regulated the promotion of financial products and the introduction of clients to financial service providers in the UAE. Issued in Abu Dhabi on 10 January 2017 under Federal Law No. 4 of 2000, it took effect the day after publication in the Official Gazette (Article 21). The qualified investor definition was replaced by Decision No. 37/R.M of 2019 from 1 December 2019 and adjusted by Decision No. 9 of 2020; Decision No. 30/R.M of 2017 removed temporary suspension from 30 November 2017; Decision No. 35/R.M of 2019 added a reporting clause. The Capital Market Authority (the former Securities and Commodities Authority) now lists it among superseded regulations.

Article 1 defined promotion as marketing, distributing or advertising a financial product by any means, and a qualified investor as, among others, a company meeting two of AED 75 million assets, AED 150 million revenue or AED 7 million equity, or an individual with AED 4 million net equity excluding the main home and AED 1 million annual income. Article 2 exempted promotion to qualified investors other than solvent individuals, listed products, government issues, reverse solicitation and intra-group introductions. Article 4 required a promoter licence with paid-up capital of at least AED 1 million and a fee of AED 10,000; Article 6 set annual renewal at AED 5,000.

Article 9 required notice to the Authority of each product promoted and prior approval for fund units. Articles 10 and 11 regulated promotional material and conduct, including suitability checks. Article 12 limited private offerings of foreign funds to qualified investors with a minimum subscription of AED 500,000, or AED 1 million for a free zone fund. Article 13 let licensed financial firms, regulated foreign firms and banks act as introducers with Authority approval. Article 17 set the sanctions.

Who it applies to

Companies and branches licensed to promote financial products in the UAE, introducers approved by the Securities and Commodities Authority, issuers and foreign funds whose products were marketed to UAE investors, and their approved staff, while the decision was in force.

Contents

English official text in 21 articles. Open the full text or jump to a provision:

  1. Article 1 — Definitions [1][2] [3]
  2. Article 2 — Scope of Application
  3. Article 3 — General Provisions
  4. Article 4 — Conditions for Licensing
  5. Article 5 — Application for License
  6. Article 6 — Term and Renewal of the License
  7. Article 7 — Temporary Suspension and License Cancellation
  8. Article 8
  9. Article 9 — Obligations relating to Financial Product Promotion
  10. Article 10 — Obligations relating to the Promotion Material
  11. Article 11 — Ongoing-Obligations of the Promotor
  12. Article 12 — Additional Obligations for the Promotion of Foreign
  13. Article 13 — Application for Introduction
  14. Article 14 — Obligations of the Introducer
  15. Article 15 — Control and Inspection
  16. Article 16 — Complaints and Violations
  17. Article 17 — Penalties
  18. Article 18
  19. Article 19 — Regularization
  20. Article 20
  21. Article 21

Key provisions

Article 1Defines promotion, financial products and qualified investor, including a company meeting two of AED 75 million assets, AED 150 million revenue or AED 7 million equity, and an individual with AED 4 million net equity and AED 1 million income.
Article 2Excludes listed products, promotion to qualified investors other than solvent individuals, government issues, documented reverse solicitation, intra-group promotion and introductions forming part of a consultant's advice.
Article 4Promoter must be a UAE company or regulated foreign branch with promotion in its objects, paid-up capital of at least AED 1 million and a licence fee of AED 10,000.
Article 9Promoter must notify the Authority before promoting any financial product, which may stop it within 10 days, and must obtain approval within 15 days before promoting investment fund units.
Article 11Promoter must use clear, non-misleading material, give no unlicensed advice, warn of exchange-rate and past-performance risk, hold no client money without approval and assess suitability against the investor's risk appetite.
Article 12Foreign funds must be regulated and licensed at home; private offerings only to qualified investors by direct contact, minimum subscription AED 500,000, or AED 1 million for a free zone fund; promoter keeps a unitholder register.
Article 13Introduction functions may be approved for Authority-licensed firms, firms regulated by a similar regulator and licensed banks and insurers; decision within 15 days of a complete application.
Article 17Warning, fine up to the statutory maximum, suspension of up to one year or cancellation of licence or approval; staff face warning, two-month suspension or loss of approval.

Penalties

Article 17 allowed the Authority to warn a promoter or introducer, fine it up to the maximum in the Law, suspend it for up to one year, cancel its licence or approval for loss of a condition, serious failure, unpaid fees or fines, bankruptcy or liquidation, and cancel or suspend promotion operations. Approved staff faced warning, suspension of up to two months or loss of approval; Article 18 allows violators to be named.

In practice — how Polaris handles it

Clients regularly ask whether they may market an overseas fund or investment product to contacts in the UAE, or take a fee for introducing investors to a foreign manager. Under this decision both were licensed or approved functions unless an exemption applied, and promotion and introduction remain licensed financial activities under the CMA's current rulebook. Polaris is not licensed by the CMA and does not promote or introduce financial products. We explain where the licensing line falls, form and administer the company for the client's chosen route with its licensed adviser, and keep corporate, UBO and AML records in order. Older distribution and introducer agreements often cite this decision, and we flag them for review against the current rules.

History and citations

CitesFormer SCA Law

“Cites” and “Cited by” are built automatically from references in the full texts held in this library; they cover only instruments in the library.

Related instruments

Regulations Manual of the Financial Activities (Rulebook)

CMA Decision 13/Chairman/2021 · UAE Federal · in force (amended)Full text

Issues the Regulations Manual of the Financial Activities (the CMA rulebook): licensing categories and requirements for financial activities, approved jobs, business cond…

Foreign Fund Promotion Status Regularisation

CMA Decision 4/Chairman/2023 · UAE Federal · in force (amended)Full text

Limits promotion of foreign fund units in the State to private offerings to professional investors and counterparties under the Regulations Manual, and sets the steps exi…

Former Investment Funds Regulations

CMA Decision 9/Chairman/2016 · UAE Federal · supersededFull text

Chairman decision regulating investment funds from 2016, replaced by the Investment Funds Regulation issued by Decision No. 01/Chairman of 2023 and now listed by the CMA …

Definition of Qualified Investor

CMA Decision 37/Chairman/2019 · UAE Federal · unknownFull text

Replaces the definition of “qualified investor” in all regulations issued by the Authority, listing the government bodies, institutions and persons that may manage their …

Qualified Investor Definition Amendment

CMA Decision 9/Chairman/2020 · UAE Federal · unknownFull text

Amends the legal-person limb of the qualified investor definition in Decision No. 37/Chairman of 2019, introducing thresholds of AED 75 million total assets, AED 150 mill…

Cancellation of Temporary Suspension Applications

CMA Decision 30/Chairman/2017 · UAE Federal · unknownFull text

Cancels all provisions in the Authority’s regulations and decisions that allowed a licensed party to apply for temporary suspension of a licensed activity at its own requ…

Circular 1/2024 on unlicensed client solicitation

CMA Circular 1/2024/2024 · UAE Federal · in forceFull text

Warns licensed companies that contracting with individuals or unlicensed companies to solicit clients breaches the licensing rules for introducing activity, and that lice…

Former SCA Law

FL 4/2000 · UAE Federal · repealedFull text

Former federal law establishing the Emirates Securities and Commodities Authority and Market and regulating licensing, listing, trading and disclosure in the securities m…

Related Polaris services

Source and verification. This record was written from the official text published at legislation.uaecma.gov.ae, read on 31 October 2026. Quoted from that text: “A foreign investment fund promotion shall be limited to qualified investors in a private offering.”
Published for general information by Polaris Corporate Services FZ-LLC, a licensed Trust and Corporate Service Provider. It is not legal advice and does not replace the official text, which prevails in case of difference. Arabic is the authoritative language of UAE federal and emirate legislation; English translations are provided by the issuing authorities. Instruments change: check the status and the official source before relying on this page.

Begin a Conversation

Whether you are establishing a new venture, restructuring an existing enterprise, or exploring residency pathways — we are here to advise.

Arrange a Consultation →